Problem: With multiple tight deadlines throughout the day for our client, (Nike), our team at eROI created a fantastic and efficient workflow for high quality product with fast turnarounds. The project brief here is for an instagram launch of a LeBron product, where we needed to create clean, enticing, multiple breakpoint assets and submit them in multiple formats within a quick turnaround.
Process: After a project brief, we would dive into our work, retouching image assets as needed, as well as solidifying layout design per application, all while following Nike’s specific design guidelines. Incorporating proper Nike instructions, working with copywriters, (and the design team for critiques), we would hand off multiple Performance Marketing and Wholesale Product designs to the client every day, (such as this one for LeBron).
Solution: The below example shows the end product being launched on Instagram, with ultimate hype and business needs exceeded. These projects taught me how to efficiently and effectively produce high quality product designs for a client in a fast-paced, highly collaborative environment.
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