Dollar Shave Club Landing Page
Sketch, Photoshop, 2018
Problem: The business was tasked with launching a smaller portion of their product, as customer research showed they wanted smaller sample versions of items instead of committing to the full product in case they were not satisfied with it. With the large amount of requests for this type of product, and with how important it was for them to have great customer service, the business asked the design team to create a landing page promoting the new product launch.
Process: When given the task of creating a new landing page for one of our popular Starter Sets, I thought about usability, design parameters, the brand, and what the end goal was. With these aspects in mind, I decided to make the focus of the page clear, with beautiful renders, and minimal elements mixed with directional cues.
Solution: With minimal/clean components, short and sweet headlines/content, and beautifully rendered product images & fun model shoots in house, we created a landing page that was successful in launching our $5 Starter Boxes. Keeping the page simple, focusing on a single message, and making elements on the page clear and concise, all took part in this landing page redesign. It was such a success, this layout is being used for future projects.
