CARRIE ROZZO
Senior Product Designer - Portland, OR

Problem:  There was a business need to create a Dashboard for the account page for our customers who have signed up with our site to gain more retention of customers, provide personality, as well as having a central place for orders/notifications/preferences. 

Process: After gathering requirements, creating a user story, revamping the navigation, and deciding that we should include our Design System elements, we created a few wireframes to account for the new updates. Prototyping multiple interactions, in order to find the right design.

Solution: With a completely new Dashboard page with the main focus of personalization, adding/removing personal vehicles, orders in progress, favorites and personalization settings, we found the perfect solution for the business need. We revamped the navigation, gave personalized tag-lines/information for each customer, and brought a large conversion of retention of our customers on the site. (Given via Google Analytics).