Vehicle Valuation Tool/Instant Offer
Figma, Adobe Suite, 2023
Problem: After completing the rehaul of the internal portal for our Dealership agents and their most common tools, we were tasked with creating a page that resembled the Sell Your Car flow within the Driveway.com site. The business goal was to decrease false leads on the site, increase conversion rate of successfully sold vehicles, and complete a set of tools in our internal portal that would help our agents with their day-to-day tasks.
Process: Researching our current Sell page on our site, (which I worked on so I had a fair amount of knowledge on it, and created a user flow & journey map of possible entries and errors), we wanted to create a simple step-by-step one page solution to receiving an instant offer. Working with our Design System team in creating new components for this specific instance, with an editable dropdown accordion, and collaboration with other teams in brainstorming and internal reviews, among the final narrowing of the concepts, we finalized the Driveway Instant Offer tab that would open a page within the internal portal.
Solution: With a new component that opens similarly to an accordion, and giving the user a clear step-by step process, with each section auto-filling the card in the right hand column once the cta/tab is submitted, and finished with a vehicle offer banner at the top of the page. After working with the engineers for handoff after stakeholder approval, we launched this tool for internal users, to help them get offers without generating false leads on our site and automatically receiving an offer with a customer on the phone solved the business need.
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